Speak Her Language Marketing
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Growing small businesses, one woman at a time.
Women control how eight of every ten dollars are spent in the U.S.
So if you've been thinking of women as a market segment or a niche market, think again. They are
the bread and butter of virtually every woman owned business in America. Here are some facts you
need to know:
So if you've been thinking of women as a market segment or a niche market, think again. They are
the bread and butter of virtually every woman owned business in America. Here are some facts you
need to know:
- U.S. Women spend more than $3.7 trillion annually on consumer goods and services
- Women spend $1.5 trillion as purchasing agents for businesses
- Women-owned businesses generate $1.15 trillion in sales
- Females outnumber males in the U.S. by over 6 million
- 55% of women say they rely on recommendations from others when making purchases for
their homes
The female market is a Trillion Dollar Market, yet 70% of women state that businesses are not doing a good job speaking
to them. We are here to help you speak to women in a language they understand. We'll help you understand how women
communicate, how they process information and what they are looking for from your business. We'll design your marketing
around how women make decisions, how they think and we will help you understand what they are looking for from you as a
small business owner.
to them. We are here to help you speak to women in a language they understand. We'll help you understand how women
communicate, how they process information and what they are looking for from your business. We'll design your marketing
around how women make decisions, how they think and we will help you understand what they are looking for from you as a
small business owner.
And what about Mom? Mothers control 85% of all household spending.
No matter what you sell, mothers are in your market. When mothers are your market, it pays to listen:
No matter what you sell, mothers are in your market. When mothers are your market, it pays to listen:
- 90% of mothers use the same products at home and the office
- 5 million moms own their own business
- An average-income family will spend $165,630 on a child by the time the child reaches
eighteen years of age. (U.S. Department of Agriculture, Expenditures on Children by Families, Washington, D.C.: GPO,
June 2001.) - Parents with incomes of $38,000 to $64,000 spent $18,510 on miscellaneous items for the
average child from birth through the age of eighteen. This includes spending on entertainment,
reading material, VCRs, summer camps, and lessons. (U.S. Department of Agriculture, June 2001.) - 80% of moms have watched an online video in the last week
- 87% of moms read blogs
| Marketing to women is our specialty. Do you know what women value? Do you know how to speak their language and understand what they need to have in place before they will buy from you? Do you know how women process your marketing messages and make decisions about your business? No need to worry, we can help. Consider us your translator in the female consumer language and culture. We'll develop your marketing messages based on her buying process and how she processes information. Many companies worry about alienating their male customers by taking a female approach. However, what you may not know, is that when you meet the expectations of women, you surpass your male customer's expectations completely. Let us help you speak to women in a language they understand and secure your share of the trillion dollar market. Contact: Taiha Wagner at 612-309-0407 or TWagner@BuildHerDream.com |
The Trillion Dollar Market
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